ClientTougaloo College

RolePhoto · Video · Social

FocusOrganic Campus Storytelling

Campus Life:
Reviving Tougaloo's Social Media.

Building a reusable content library from the ground up through raw footage, smart interview questions, and organic campus storytelling.

01 · Overview

Ten stock photos.
Zero video.

When I arrived at Tougaloo, the college's social media presence had barely 10 stock photos and no video, despite the department having just received new equipment nobody knew how to use. I jumped in and started filming and photographing everything on campus.

Students and campus life at Tougaloo College

The I.D.E.A. Framework

How it came together.

Identify the Problem

There was no content library to speak of and engagement was low. Nobody had a real strategy in place, and the new equipment sitting in the office wasn't doing anyone any good.

Determine the Solution

I decided to build the library from scratch using raw footage and organic storytelling. While interviewing students, faculty, and alumni for other projects, I made a point of asking smart questions I knew could fuel future content, not just answer whatever the interview was technically about.

Ask Beyond the Brief

Use every interview to uncover future stories.

Capture Everything

Turn everyday campus moments into a reusable archive.

Keep It Organic

Let real voices and real places lead the content.

Execute the Strategy

One of those questions, asking people their favorite place on campus, turned into a full campus spaces video series. It covered Warren Hall, the historic Woodworth Chapel, and the Bennie G. Thompson Civil Rights & Research Center. I filmed and photographed everything I could, building a real archive the college could actually pull from going forward.

Now showing

UNCF Promo

Campus Life · Tougaloo College

Science and learning at Tougaloo College

Analyze the Results

The Warren Hall video became the highest-performing piece of content the college had put out, pulling over 11,000 views and 500 likes. The social archive grew from 10 photos to a full library of video and images the team could reuse for years.

The Outcome

A content library built to last.

11K+Views on the Warren Hall video

500Likes on the top-performing video

10 → FullFrom stock photos to a reusable multimedia archive

Conclusion

Ask now.
Create for months.

Content creation isn't just about what's happening right now. Asking the right questions early gave me months of material to work with later. When there's no formal strategy in place, raw footage and organic storytelling can build real engagement from the ground up.

Next case study: Faces of ASU →

Campus Life:Reviving Tougaloo's Social Media.

Ten stock photos.Zero video.